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Wisconsin Seller’s Permit, Wholesale License & Reseller License

Wisconsin is known far and wide as a leading manufacturer of dairy products, but there’s more to be found in the Badger State than just a lot of good cheese. There’s also a considerable amount of activity in the agricultural, health care, and industrial manufacturing sectors. In short, Wisconsin can be an excellent place to start a business. 

Before you throw open your doors to the public, however, you need to ensure that you apply for all relevant business licenses and permits. If you operate a retail business that sells to the public, you will probably need to have a type of license called a Wisconsin seller’s permit. It simply gives you the legal authority to collect sales tax on transactions with customers.

This kind of permit is known by a great many names across the country, such as wholesale license, resale license, sales and use tax permit, sales tax permit, and reseller permit. In Wisconsin, you’re expected to apply for your seller’s permit at least three weeks before the opening of your business.

Not sure what needs to be done to acquire a Wisconsin seller’s permit? The good news is that it’s a simple process—when you use FastFilings’ easy online ordering system. Give us a few minutes of your time and we’ll help you formally apply for your Wisconsin wholesale license. It’s that simple!

Which Types of Businesses Need a Seller's Permit in Wisconsin?

Businesses that make retail sales, rentals, or leases of tangible personal property in Wisconsin generally must have a seller’s permit. Furthermore, businesses that do not engage in sales of tangible property but provide taxable services are required to have one of these licenses. The requirement applies to individuals, partnerships, corporations, and any other type of organization engaged in these activities. A retailer at a so-called “temporary event” (such as a carnival) is also expected to obtain a Wisconsin seller’s permit.

If your business is entirely engaged in non-taxable activities, you don’t need a Wisconsin seller’s permit. Wholesalers are exempt from the requirement to have a permit.

Remote (out-of-state) sellers are required to collect sales tax if they generate more than $100,000 in gross sales or at least 200 separate transactions in Wisconsin.

Wisconsin seller’s permits are non-transferable.

Reseller Permits
Seller’s Permit and Resale Certificate

Seller's Permit vs. Resale Certificate in WI

A seller’s permit or wholesale license in Wisconsin is quite different from a resale certificate, despite the similar names. A resale certificate allows your business to purchase goods on a tax-free basis. The only hitch is that you must resell these items later, or else you will be held liable for the unpaid tax. 

It works like this: At the time of the tax-free transaction, you must accurately fill out a Wisconsin resale certificate and give it to the seller. The seller is expected to retain the certificate in their business records.

A resale certificate in Wisconsin is officially called a Sales and Use Tax Exemption Certificate (Form S-211).

An Alabama resale certificate is officially called a State Sales and Use Tax Certificate of Exemption (Form STE-1).

How to Get a Wisconsin Seller’s Permit for Your Business

FastFilings has the easiest method of ordering a wholesale license in Wisconsin. You’ll have to provide a few pieces of basic information, such as:

Apply for a Sellers Permit